Tata Motors, one of the world’s leading commercial vehicle manufacturers and market leader in Bangladesh, introduced its new GOLD standard in the 16-tonne medium commercial vehicles category, in association with its distributor Nitol Motors Limited on Tuesday, 23 November 2021.

The Tata LPT 1615 GOLD provides power-packed performance and increased productivity, along with a safe and comfortable driving experience. It will be supported by the widest countrywide network for sales, service and spare parts.

Locally assembled at NITA plant – a joint venture between Tata Motors and Nitol Niloy Group, the LPT 1615 GOLD range, will help drive further the growing economy of Bangladesh.

Its key attributes like Cummins 6BT engine offering 145hp of power and 500Nm of torque, along with rugged ladder-type chassis with two options of wheelbase, make it the perfect vehicle for the varied load requirements of the business today.

With a proved Cummins 6BT engine, coupled with reliable GBS 600 gearbox, the Tata LPT 1615 GOLD will help increase the owners’ profit potential and offer low total cost of operations. It features factory-fitted radial tyres along with stronger suspension and rear axle (RA110), ideally suited for the Bangladesh driving conditions.

Speaking on the occasion, Anurag Mehrotra, Vice President, International Business & Strategy, Commercial Vehicles Business Unit, Tata Motors Ltd, said, “Being the leader in the commercial vehicles in Bangladesh, we continue to deliver superior value proposition by introducing smarter products and services for the evolving needs of our customers. Equipped with a stronger frame, proven Cummins engine and tougher suspension, the Tata LPT 1615 Gold is ready to deliver a rugged and reliable performance, and improved productivity. With superior attributes, available in two wheelbase options, every aspect of the Tata LPT 1615 Gold has been augmented to fulfil the customer needs of low operating costs and high profits. We are confident that Nitol Motors team will support the new addition with the utmost dedication in sales, financing and service. We firmly believe that the customers in this segment will appreciate the new Tata LPT 1615 Gold as it will provide them with the Gold ownership experience, building on Tata Motors’ legacy of providing highly efficient and reliable products that ensure complete customer satisfaction.”

Speaking at the event, Abdul Matlub Ahmad, Chairman, Nitol Motors Ltd., said “Our local expertise coupled with a robust dealer network across the country has been crucial to our success thus far. A strong network of 151 sales and service outlets coupled with 700+ parts retailers is ever evolving and we are committed to increase the reach with every passing day.  With our partner Tata Motors, we are confident about making a significant impact in the M&HCV segment with the Tata LPT 1615 Gold and be the most preferred choice of customers in the 16 tonne category.”